SOME OF THE WORK
WE'RE PROUD OF!
We've been fortunate enough to shake hands and work with some incredible clients - from beer to sports and trades to tech!
Bangarang Retro Pack Launch
The Request
Launch a retro inspired mix pack of hard seltzers in Ontario.
What Did We Do?
We created retro infused identities for each flavour, teaser videos prior to launch and gifted gift boxes to micro influencers across the province. The Retro Pack was cautioned to cause nostalgia - think Sony Walkman, AOL, Rollerskates and cassettes.
The Outcome
The Retro Pack surpassed Bangarang's original Mixer Pack in sales shortly after launch!


Bangarang
Big Banger Launch
The Request
Launch a 5 litre, mini-keg of hard seltzer, the Big Banger.
What Did We Do?
Coined the campaign with the copy "Size does Matter" - partnered with micro-level influencers, built out product specific landing pages and contests, prioritized user-generated content, and bought a handful of massive billboards to showcase, and play on, the sheer size of a mini-keg!
The Outcome
Copy and campaign recognized by Strategy Magazine, sold out of all Big Bangers and maintained a third place marketshare in the category.
University of Guelph Varsity Baseball
The Request
Email blast for a new University of Guelph varsity Baseball team initiative.
What Did We Do?
Graphic design + copy of dynamic email blast with clickable links leading viewers directly to the registration link.
The Outcome
Program was sold out within one week of the email being sent + high open/click rate!


Camp Canon
The Request
Create a new group of brand loyalists throughout the pandemic.
What Did We Do?
Created a pilot, virtual photography camp, program led by industry pros using online video conferences.
The Outcome
Won the Canon President's award! This program was sold out within days of it being a pilot and we didn't need to use our ad budget to do so. Fast forward and this is now a standard offering for Canon Canada and has grown in to multiple streams and offerings.
FORMA Landscape & Design
The Request
Update brand to reflect high-end, quality, service.
What Did We Do?
An entire rebrand! New logo work, print materials, website design and all copy throughout.
The Outcome
30% increase to net revenue within a three month period! Increased leads, contracts, bids and website traffic.


Shake Lager Community Drop
The Request
Introduce Shake Lager to the Community.
What Did We Do?
Wrote and designed a mail piece that was hand delivered to over 10,000 homes in the London, ON area and attached a redeemable voucher for one free beer. This piece include a breakdown of all things Shake Lager in an effort to introduce the brand to the community.
The Outcome
Voucher redemption rates hit nearly 65% while post redemption purchase increased by nearly 20%.
Shake Lager Community of Champions
The Request
Showcase the incredible level of talent within the Shake Lager community.
What Did We Do?
Built out a landing page (I also built the Shake Lager website) to host all of the Community of Champions content and program details. Working alongside local radio hosts, I had the absolute fortune of chatting with award winning Olympians surrounding their achievements and being from London, Ontario. This was all about tying in the brand's North Star of enjoying the win in a tangible way.
The Outcome
Recognition by Ontario wide radio stations, blogs and an acceptance into the LCBO for our new product!


Total Air Compressor Uniform Design & Website Build
The Request
Rebuild the Total Air website + design new work shirts
What Did We Do?
Created a handful of custom, branded, designs for employees to choose from that represented their personal style, the brand and broke up the noise from traditional trade-style work shirts.
​
A new website was created to update the aesthetic, user experience, SEO and increase leads.
The Outcome
Happy, proud, employees repping their totally custom uniforms outside of work increasing brand awareness.
Website has increased quality leads, secured a higher organic place on search engines and increased net revenue!