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HELPING TRADES BUSINESSES GROW, BRAND & BUILD.
Let's build some cool sh*t!
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Services
We help trades businesses build, brand and grow. Whether you're dreaming of starting your business or have an established business we can get in there and help you get to where you want to be.
BUILD
BRAND
GROW
BRANDING & DESIGN
Idea to reality - we can do that.
We're talking logos, uniform designs and the overall look, feel and vibe of your brand.
WEBSITE
BUILD
Your digital identity and first impression. It does matter.
Something simple to something complex - sell online, book online or just look really cool online.
CUSTOMER MANAGEMENT
Taking care of your customers and organizing your accounts so you don't have to.
Let's get some of your bookings and calendars automated and digitized.
DIGITAL
ADS
Let's get your business noticed and your books full.
Ever wonder why something you were thinking about magically popped up online? We can make that happen for your business. The spend does not need to be massive either!
Social Media Management
People truly want to see what you do. You do have a wicked skill that they don't. Can you blame them for being nosey?
Give the people what they want - a little BTS, client spotlight, how-to. All of these create trust with new and existing clients and allow them to join in on your days through their screens.
Printed Material
It feels pretty cool to see your brand on something, we get that.
Literally anything tangible - business cards, price books, invoices & quotes, vehicle decals, lawn signs, merch etc.
admin support
You're busy, we get it. We can tackle the day-to-day stuff that you don't want to deal with.
We're talking literally anything - invoicing, payroll, emails, registrations, bookings, purchase orders. All of those housekeeping items.
recruitment
It's your busy season and you need another set of hands but don't have the time to find someone?
Not a problem - Tell us what you're looking for and we'll find it for you.
Total Air Compressor
"Kaylyn rebuilt our website and designed a handful of new uniform shirts for the team. The website is generating more leads, easy for me to manage and is being found online. The new shirts make us stand out against the traditional trades uniform."
- Ryan K
Forma Landscaping
"I could not be happier that we chose Kaylyn to help us create our brand. Our website looks great, was easy for our potential clients to find, and has quickly started generating new business for Forma. Well worth the price and pleasure to work with, I would highly recommend Kaylyn."
- Tyler H
Guelph Gryphons Varsity Baseball
"Kaylyn brought to life a vision I didn’t even know how to articulate myself. I don’t know much about branding and marketing and through a simple conversation she was able to bring my project to life. She provided several versions of a brochure to help align with my goal in an extremely tight turnaround time- I was relieved and extremely pleased with the level of professionalism and talent. I wouldn’t hesitate to recommend Westcraft to anyone looking for marketing or branding collateral and would be proud to work with Kaylyn again on another business venture."
- University of Guelph Coaching team
CARE TO KNOW A BIT ABOUT US?
Coming from a family of tradespeople, I get it. Dad's a mechanic, brother and best friend are millwrights, brother-in-law and uncle are electricians.
I understand the gross amount of time that goes in to running your business. Being on the tools, answering calls, running to break downs, servicing shut downs, surviving tire season, being kind to customers after they've already diagnosed the issue and just being treated great being a tradesperson (let alone the long hours, dirty hands and exhaustion).
Seeing all of the above, coupled with over a decade of experience in the marketing industry working for some heavy hitters, I truly want to dig in and build some cool sh*t with some bada** trades business owners!